As an FTIR faculty/mentor, his strongest value would likely be industry-oriented learning. Rather than teaching filmmaking only from textbooks, his background allows him to connect students with the practical side of cinema: film festivals, production, networking, promotion, media, filmmaking opportunities, and interaction with professionals.
His experience as a festival director is especially useful for students who want to understand how the film industry actually operates beyond the classroom. RIFF itself has involved international juries, filmmakers, actors, producers and film experts, giving him exposure to a broad professional network.
In short: Somendra Harsh can be described as an industry-experienced film and media mentor at FTIR, with his major strengths being practical exposure, film-festival experience, networking, media management, and connecting aspiring filmmakers with the professional film ecosystem.
As a faculty member for Film Distribution & Marketing, his likely strengths are: