Jaipur  | +91-9414044548  |  info@ftir.org.in
Jaipur, Rajasthan +91-9414044548  |  info@ftir.org.in
Somendra Harsh
Somendra Harsh

Faculty Overview

Somendra Harsh

Director, Faculty/mentor , Film Distribution & Marketing


As an FTIR faculty/mentor, his strongest value would likely be industry-oriented learning. Rather than teaching filmmaking only from textbooks, his background allows him to connect students with the practical side of cinema: film festivals, production, networking, promotion, media, filmmaking opportunities, and interaction with professionals.

His experience as a festival director is especially useful for students who want to understand how the film industry actually operates beyond the classroom. RIFF itself has involved international juries, filmmakers, actors, producers and film experts, giving him exposure to a broad professional network. 

In short: Somendra Harsh can be described as an industry-experienced film and media mentor at FTIR, with his major strengths being practical exposure, film-festival experience, networking, media management, and connecting aspiring filmmakers with the professional film ecosystem.

As a faculty member for Film Distribution & Marketing, his likely strengths are:

  • Film festival experience: His involvement with the Rajasthan International Film Festival gives him practical exposure to how films are presented, promoted, programmed, and connected with audiences.
  • Industry networking: He has worked with filmmakers, producers, actors, media professionals, and festival delegates, which is valuable for understanding the business side of cinema.
  • Film promotion: His media and communication background is relevant to publicity, audience-building, branding, PR, and promotional campaigns.
  • Distribution ecosystem: Students can learn about the journey of a film after production—festival strategy → publicity → theatrical/OTT opportunities → audience development → revenue.
  • Practical perspective: His experience is more industry-oriented than purely theoretical, which can be useful if you want to understand how films are actually marketed and positioned.