Hands-on module delivered in collaboration with industry, designed to prepare learners for production-ready roles in film promotion, release, and distribution. Covers release strategy, audience and market analysis, promotional campaigns, festival submissions, and theatrical and OTT distribution. Learners build complete go-to-market and release plans around real case studies, and a guest session with a working distribution or marketing professional breaks down how films find an audience and recover their costs. Graduates leave with a practical distribution and marketing toolkit.
How a finished film reaches an audience
• Release strategy and promotional planning
• Festival submissions and circuit strategy
• Theatrical and OTT distribution basics
• Real release-campaign case studies
• Guest session with a distribution / marketing professional
• Aspiring film marketers & distributors
• Filmmakers who want their work seen
• Producers and production managers
• Media / marketing professionals entering film
• Film marketing executive
• Distribution coordinator
• Festival strategist / submissions manager
• PR & promotions (film / OTT)
• Acquisitions & sales (emerging)
• Learn by doing on real sets with FTIR equipment, not just theory
• Every subject includes a guest session with a working industry professional
• Small batches with personalised, hands-on mentor feedback
• Programs built in collaboration with the industry and mapped to real production roles
• Flexible formats from a 4-Day Workshop to the 6-month Advanced Course with a clear pathway to upgrade
• Portfolio-first: you leave with real, showable work
• Learn the business end of film through real release and festival case studies
Anyone focused on getting films seen and sold marketers, producers and filmmakers who want to master release strategy, festivals and distribution.
→ Discover the craft
→ Free counselling call to pick the format that fits your goals
→ Choose your track (4-Day Workshop, 1-Month Crash, 3-Month Certificate, Weekend, or 6-Month Advanced)
→ Confirm your seat
→ Learn hands-on with mentors and guest experts
→ Build a portfolio
→ Step into the industry with FTIR's network behind you
• Step 1: Submit an enquiry (form, call, or campus visit)
• Step 2: Counselling session to confirm the right course and check eligibility
• Step 3: Reserve your seat and complete registration
• Step 4: Pay fees (installment options available)
• Step 5: Onboarding : batch, schedule, and equipment details shared
• Step 6: Begin classes
• FilmFreeway for festival submissions
• Social & ad platforms (Meta, Google, YouTube)
• Canva for campaign assets
• Audience & analytics tools
• Spreadsheets for release planning & budgets
Begin your journey in film and television with Rajasthan's dedicated institute of screen education.
